I have some enterprising friends. Not a day goes by that someone isn’t launching a fitness blog, a recipe channel, a consulting practice, or a new startup. Every week I get requests gently asking me to “please like my Facebook page” and “send this link to everyone you know”! Many of the requests from my friends are not relevant to me nor will I ever be a target customer. I’ve even liked a men’s weight loss page just to support a friend (I never looked at that page again).
As a wantrepreneur starts a business, he/she just wants visibility. “Like my page” validates their idea, but doesn’t guarantee any sales. When we first started #entrepreneurfail, we were guilty of this!
Entrepreneurs on the other hand do not target their friends unless the people match their customer profiles. They do not focus on the mere number of followers on social media but rather the tangible sales. Entrepreneurs start building deep relationships with potential customers from day 1, instead of through superficial social media clicks.
Have you ever begged a friend to like your social media page? Let us know in the details below.
asha chaudhry
neat topic kriti.
everyone does it and it’s super annoying 🙁
i think the better way is to post about your venture on your own fb wall and then ask people to like it and spread the word. people who love you and care about your venture will automatically do so!!
if folks are in india – they can simply feature their venture in our showcase! section – trust me, they’ll get a lot more traction than begging for likes on fb can ever give.
as you know, number of likes is not equal to number of users or customers.
fb has its advantages but new entrepreneurs need to go a bit further and not rely only on their fb friends to show some love 🙂
Kriti B Vichare
Yes! Although I wonder if a page with lots of likes or followers automatically gets more credibility? That is the only reason I can think of to tell friends first. Of course likes and follows can be purchased so perhaps not…
Sunil Suri
Hi Kriti,
Cool Comic.I usually get these type of requests and this is my pain point.
~Sunil Suri
Puneet Nirogam Aggarwal
Kriti,
For my likes do not matter. What matters is reach which has just been reduced down to an average typical 6-8% of the total likes/followers on a page. Now, if you start asking for likes, people who are liking your page will anyways not consume your content because they liked it for the heck of it.
The only thing which works on Social Media is CONTENT. Keep posting valuable content and people who need it, will anyways find you.
8 types of content that everybody can create :
– Ask a question
– Be the first one to break a news
– Piggyback on a trending news
– Convert a fact of your business into a story. Stories Sell. Facts Only Tell.
– Make a self-shot Video and talk to your starving crowd and solve a pain point
– Convert industry/domain facts into an infographic
– Run a promotion/giveaway/contest/reward/sweepstakes/kuchh-bhi
– Start a debate on a burning issue
Let your content speak !
Kriti B Vichare
Glad you enjoyed it Sunil.
Kriti B Vichare
ABSOLUTELY!