There was a time, not too long ago, when all a content marketer had to do to be successful at content marketing was to create and publish content that was good and unique. However, as the playing field has become more and more competitive, the rules of the game have changed.
If you want to be successful in content marketing in 2016, this “good unique content” alone will not work. It is important that you know how to create content that is 10 times better than the best content on that topic, in search engine results. This “10x Content” has become the new buzzword amongst advanced content marketers and is the way forward for content marketing success in 2016.
Develop an understanding on the same through the below webinar led by Rohit Uttamchandani, Senior Manager, Social Beat for Digital Vidya participants.
Rohit Uttamchandani is Senior Manager – Digital Marketing at Social Beat, one of South India’s leading digital marketing agencies. He has helped multiple clients across various sectors craft their digital strategy, scale their online presence and leverage digital media to achieve their business goals. He has managed crores of rupees in advertising spends across various digital advertising channels and platforms, delivering stellar results for his clients.
A new technologies evangelist, he is immensely passionate about everything tech and digital and loves sharing his knowledge with anyone who is eager to learn. This, combined with his strong interpersonal skills, helps him make his sessions interactive, informative and fun.
He is also a fitness and yoga enthusiast and an avid reader. When not busy steering digital strategy, he enjoys reading on his pet subjects – personal finance and personal development.
Twitter Handle: @r_uttamchandani