We started our work on CONTREEZY with one view- Make contributions as easy as a walk in the park. We really did believe that people generally want to contribute to the good of the society but at times financial restrictions stop them from doing so. This got us thinking and we asked ourselves “What if people did not really have to pay?”
You can go through the initial post we made in September where we tried to introduce the idea.
We came up with something we like to call SUSTAINABLE ADVERTISING. It’s easy – for every advertisement that you watch, the advertiser donates a per view amount to a charity of your choice. So all you have to do is sit back and watch a video! So now you are out of excuses for not being able to contribute to the good of the society.
With this in mind we got off to work, a group of young guys with no resources- just an idea we believed in. We decided in 15 mins we are doing this, had no clue where the funds would come from but we thought making a proper business plan and looking for money is a waste of time. We just said- “Let’s do it”, and let’s figure the rest on the way. So we went on our way building our dream, bootstrapping, saving money from everywhere we could, and finding that old piece of jeans so so as to save money by not buying a new one, saving money from the meager college pocket money. This is when we realized every penny could make a difference.
In December we thought why we don’t run a PILOT, tell people what we are about. So we looked for an Advertiser and luckily we had MBAguru onboard and our first NGO, Shrishti collaborated with us. The PILOT ran from 5th feb -8th feb. It was to absolute delight that with the help of social media we were able to have 2500 views in a matter of four days.
The money generated, a whooping amount of 25000rs was well channelized by organizing a health camp for an orphanage in Kishangarh, Vasant Vihar, New Delhi. On 19th Jan, 2012 Contreezy team with a troop of AIIMS doctors successfully organized this camp where around 200 kids were treated of their ailments and were given health education.
This was a small demonstration of the impact we can make. We are now preparing for our actual launch where we bring forth our web portal. Herein people will be able to make accounts and track how much have they contributed. They can choose which cause/NGO they want to support from a variety of available ones. As a reward for the good deed the viewers are doing we will also be giving them REDEEMABLE POINTS that they can use in over 25 different brands.
Please do check out facebook page
We are now looking for ADVERTISERS for our actual launch. We are being excellently received by the public, you can gauge that by the response we are getting on out FB page in such a short time. Every penny you spent with us on ADVERTISING will be COUNTED as CSR. So you get ADVERTISING/IMAGE BUILDING/BRAND BUILDING along with fulfilling your CSR responsibilities. We also have other checks in place to make sure the user is watching your advertisement with full intent (for example he has to answer a small question to validate his view, otherwise money is not donated). All we try and do is democratize CSR.
Please find a small presentation that tells you why advertising with us makes sense [it’s on prezi so was unable to embed it here].
We will also soon be launching a crowdfunding campaign on Indiegogo, as we are really in need of some funds. Being a not for profit we do not really have equity that we can trade for investment, which makes getting funded harder.
We really believe we can make a very large impact if we have your support. We are still bootstrapping, we are still living our childhood dream of being a garage startup. But we truly believe we have something great in our hands.
Please feel free to ask any questions.
Thanks!