Hi everyone,
I’ve been a member of this community for about a year now and I must say some discussions and posts have been quite insightful and have helped me in one way or the other especially to stay focused on my work no matter what. What I have been working on for the last 8 -10 months has now taken shape and I am happy to share it with you all.
Cosset is a period subscription box service that delivers period essentials to women along with goodies to pep them up during their time of the month. Our box is delivered 2-3 days before their period due date.
Why?
While juggling between work, home and social commitments I often forgot to stock up in advance and had to rush (or make the husband rush) to the medical store just before my periods. I realised the need for having such a service in place that delivers not only your monthly requirements but also pampers you during your time of the month. Cosset was born out of the need for today’s smart urban woman to indulge herself and rightfully so.
What?
There are two variants Basic and Indulgence- The Basic Cosset box contains period essentials and occasional treats and gifts whereas the Indulgence Cosset box contains period essentials, pampering items, comfort foods, intimate essentials and surprise gifts in every month’s box. We have tied up with quality brands to get their products on board in our first few month’s boxes. One can pick up to 2 packets of their choice (3 if they experience heavy flow) from trusted brands like Whisper, Stayfree, Carefree, Ob tampons and Sofy. One can pick from various price plans that we offer for 1 month, 3 months, 6 months and 12 months. Apart from the period essentials, the goodies keep changing every month keeping the surprise element alive.
Where?
We are based out of Mumbai (Thane to be precise) and are shipping to all major metros. We are in the process of tying up with Delhivery. For local deliveries, we have approached Russsh and Scootsyit.
How?
We have tried to keep it as simple as possible for the user. Just 3 steps and the box will be on its way
1) pick your period essentials
2) pick the type of box
3) pick your plan (how many months) – the longer you subscribe for, the easier on your pocket.
4) Enter your period and cycle details
Who?
The idea and the execution of the idea is entirely done by me. I take care of the operations and business development part. I took help from Softpulse Shopify experts for some custom coding of the website and the logo and banners etc were done by a friend and freelance artist Pooja Dholakia. The digital marketing is being managed by Boldkiln out of Delhi.
When?
We launched last month on Menstrual Hygiene day and have been trying to create an online presence esp on twitter by running contests etc.
More…
We are in the process of finalising our partnership with NGO Aakar innovations that manufactures and distributes low-cost, compostable sanitary napkins in slums and villages around Mumbai. They also create awareness about menstrual hygiene in these areas. Proceeds from the sales will be donated to Aakar for the commendable work that they are doing.
Questions:
–There seems to be reluctance in going for longer subscriptions. This could be due to upfront payment. But there is no other option right now. Any thoughts on how can this hurdle be overcome and how we can convince subscribers to subscribe and not just try us for a month.
–If there is anything that you’d like the box to have, what is it?
–We want to get freebies such as vouchers for ice creams, pizza etc from established companies but finding it difficult to convince them. Any ideas how to go about with this?
–Anyone else using shopify for their ecommerce stores, are there any apps that you strongly recommend? (especially for referral marketing or exit intent popup)
–Also if there are any small business owners here who think their products could be a good fit for our boxes- please get in touch. I would love to hear from you 🙂
Lastly I request all Rodinhooders, do give our service a try. If you like it please spread a word and if not, do give us your critical feedback.
Do check out our website and give us a shout on twitter, facebook and instagram (@Cossetbox)
