My ex-boss suggested that i read crossing the chasm by Moore and i did. Fantastic read and every page has you hooked. The book is invaluable for tech startup’s wanting to mainstream their products. Strongly recommend that all tech space entrepreneurs take the time to read it many times over.
Crossing the Chasm
Comments
Abey John
You can buy it here
https://www.flipkart.com/crossing-chasm-geoffrey-moore-marketing-book-0060517123
Himanshu Agarwal
On 25th Jan 2012, I ordered a book from infibeam.com. I got a Infibeam Purchase Confirmation email bearing the order no. 8585282 and I paid for the order by Credit Card (CC). Since I get transaction notifications of my CC on my cell, I did not get one for this transaction. i thought maybe, the bank does it in batches and there may be some delay in my account being debited. Later I forgot. After a week when I still did not get the book, I checked infibeam with my order # and man…the order was cancelled. It’s true that my account did not get debited…but at least have some workflow in place that triggers a mail on suo moto cancellations.
Reason I ditched other e-tailers for infibeam was because it was cheap…but after this experience I realize, they indeed are ‘CHEAP’.
Flipkart comes at a premium, but given the positive BUZZ surrounding the brand, I won’t mind paying a premium for a guaranteed delivery and a two way interaction.
Unfortunately, e-com is not about technology, but establishing positive brand connect, which cannot happen by buying spots/banners on mass media…one needs to put their heart behind the whole thing!