Data-driven digital marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources – competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more. Data-driven marketing can increase returns and enhance marketing investment by turning customer information into valuable insights that help compete in the market through optimization and personalization across multiple touch-points. This webinar can help you conceptualize and execute performance driven digital marketing campaigns. Key Questions answered through this Webinar:-
1. What is data driven digital marketing?
2. How can an organization use 1st/3rd party data to fine-tune their digital marketing campaigns?
3. How can data driven digital campaigns impact an organisation’s revenue goals?
4. What are the latest trends in data-driven marketing- navigating the complex world of Big Data 5.What are the best practices for targeting and retargeting ads and fine-tuning segmentation strategies?
6. How to be cognizant of the latest privacy regulations?
Develop an understanding on the same through the below webinar led by Manish Vij (Founder, Smile Vun Group) for Digital Vidya participants.
Webinar Leader’s Profile:
Manish Vij, is the Founder & CEO of SVG (Smile Vun Group). He is a veteran of the digital media industry and has over 12 years of experience in the internet domain.
Manish has founded leading internet companies in areas of digital marketing and e-commerce with international joint ventures and leading venture capital firms. Manish’s entrepreneurial ventures include:
Quasar – A joint venture with WPP is an award winning and leading digital marketing agency in India
SVG Media – The largest Indian digital media network that reaches over 60% of India’s internet users. SVG Media is the launch pad for successful digital media businesses and houses leading Performance, Mobile, Data Targeting and Rich Media businesses such as Tyroo, PrecisionMatch, DGM and Platformplay. SVG Media is a joint venture between Vun Network and Smile Group and is funded by Xplorer Capital
SeventyNine – A leading mobile ad network, revolutionizing the space through its path breaking technology to serve videos in mobile applications. Seventynine was successfully sold to Gruner+Jahr, Europe’s leading magazine publisher in 2012
Letsbuy.com– India’s leading online electronics and IT retailer that was funded by reputed venture capitalists (now sold to Flipkart)
Prior to establishing SVG and Vun Network, Manish was associated with Rediff.com for over 4 years and he also started India’s first digital classifieds business- kabadibazaar.com in 1999.
Manish, an MBA in marketing is not only a pioneer in the internet marketing space but also one of the youngest dotcom entrepreneurs. Manish has represented the Indian digital industry in various domestic and international industry forums, events and seminars.
