This session will focus on a company’s choice of marketing strategy and tools. Take the well-known story of David and Goliath. It’s the story of two entities of different sizes facing off against each other in a contest of survival. Their choice of strategy and tools proves key to the outcome of the contest. Your choice of tools in a marketing battle will need to take into account not only the size of your company but also the type of sales that you do (B2B or B2C). Find out if David can ever beat Goliath in a marketing contest.
Develop an understanding on the same through the below webinar led by Cohan Carlos, CEO, Selasdia for Digital Vidya participants.
Webinar Leader’s Profile:
Cohan Carlos is the Founder of Aiaioo Labs, a research lab that works on text analytics and artificial intelligence, and the CEO of Selasdia, a vendor of B2B marketing automation tools.