“What kind of question is this?” you may ask.
Okay, let me ask it this way – “Is your marketing department doing all the marketing?”
“What?”
Okay, forget it, just answer these simple questions:
Every time someone uses your product, isn’t it marketing?
Every time you answer a customer’s or a prospect’s phone, isn’t it marketing?
Every time you send an email, isn’t it marketing?
Every time you write on your website, isn’t it marketing?
If you are in the banking business, isn’t keeping the depositors’ deposit safe marketing?
If you are in the restaurant business, isn’t the after-dinner mint marketing?
If you are in the retail business, isn’t your checkout counter marketing?
If you are in the newsletter business, isn’t your newsletter marketing?
If you are in the stock broking business, isn’t your trading platform marketing?
If you are in the real estate business, isn’t your construction marketing?
If you are in the technology business, isn’t your coding marketing?
See, marketing isn’t just a few individual events restricted to a department like structure.
It’s the sum total of everything you do every day.
So, do you have a marketing department?