DO you really trust certification? If we have google adwords certificate, do you think we are better at PPC?
DO you really trust certification?
Comments
DO you really trust certification? If we have google adwords certificate, do you think we are better at PPC?
Alok Rodinhood Kejriwal
No way!! its all false. The Internet is about results…not certificates!
SMIT SHAH
Purely Agree that its abt Results and not Certees
Abey John
Depends on what type of cert when it comes to internet marketing. If its from a college no but if its from a place like Market Motive then yes and from them only the Web Analytics and Conversion Optimization certificates because I trust the teachers. 🙂
While nothing counts like experience if I am looking at a new hire one signal to look at is the certificate. The Google Adwords pro certification was basically useless till last year dunno about the new one but I hear they’ve made it more stringent. But if you’ve gone through Perry Marshall’s Google Adwords ebook then I know you will be looking at the account with at least a glimmer of hope of looking at it in the right manner.
As the web matures and the roles become “traditional” certs is a good first signal for hiring but as far as ability goes that can only be proven by the results you achieve.