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Do you think is there market for DAY USE HOTELS in India ?

By Manish Golchha on 15 Comments / 3942 views

Hi,

Like to know your opinion especially people from corporate world. Is there any demand or requirement of Day Use hotels in India. People who want to fresh up before going for meetings or during transit required rooms from 8 am to 6pm, are booking rooms for given purpose. 

Do hotel want to dilute their rates for day use rooms.

Have u ever feel rooms for few hrs during day time at cheaper rates ?

Cheers

Manish 

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15 Comments

  1. hi Manish,

    I and my family are big time road travelers, I have traveled across the length and the breadths of this country, except north east region which we will be going sooner or later.

    There are many hotels on the highways or in certain cities as well which provide the rooms for one night halt for few hours or even to just freshen up. 

    I remember we had a wedding to attend and we were late due to some road accident on the highway, and we were going to reach late, so just around 20 or some odd kilometers there was a hotel were I and my family got freshened up and dressed up for the wedding, there is space for such hotels.

    I used to work at Trident BKC which is in the heart of a biz hub in Mumbai, and I believe they too used to give out rooms for day stays as there were  a lot of corporate’s who would just have a days work they would fly down to the city freshen up in the hotel and by eve they would check out.

    I hope this info helps.

  2. Thanks Karan, I also face similar problem and being from travel industry thought to start with it. Me and my partner went to some hotels in Mumbai ranging from 3 to 5 stars for tie-up. Challenge which pop up is, even though all major 4/5* are providing day use rooms but they don’t want to display rates or promote day use rooms online, reason not to dilute the regular night stay cost. If you call these hotels, they are ready to provide us rates and rooms.

    What’s your thought in this and how to convince them?

  3. Hi Manish,

    Unfortunately i was in finance, but yet I do have contacts with the sales dept of Trident BKC, will have a word with them and give you their number. 

    you can co-ordinate and all the best. 

    I’ll try to contact with whom I’m in touch with.

    Unfortunately, it is true if they give only day lodging, people won’t stay for the night. I don’t think you can convince the big ones, but yet if you can take the 2 and 3 star budget hotels they might benefit from such sales, as the rooms which are empty they can provide it to you and may be you can get the sales increased for those hotels.

  4. Thanks Karan, that will be a gr8 help.

  5. Yes, there is a niche market for day-use hotels and we can have them.

    Most of the 4-star and 5-star hotels in Delhi have Day-use rates available, and they do get a lot of queries.
    To operate such a hotel, instead of restricting it to Day-use, you can make a flexible check-in, check-out time. i.e. a 24-hour check-in policy. For example – If somebody has checked-in at 7 AM today, he can use it for 12 hours (check out by 7 PM), or use it for 24 hours (check out by 7 AM the next day)

    Target audience : 
    – People in transit or a stopover city.
    – People wanting to freshen up for the meeting, and using the hotel during the day, and then flying back home.
    – People attending fairs and conferences
    – People who wish to spend time with their courting fiancés.
    – People visiting places like Tirupati, Vaishno Devi, Shirdi Sai Baba etc.
    – People who wish to hold a business meeting, and the business centre is expensive, or a cafe is too noisy.
    – Startups, new-age entrepreneurs, who wish to get together from different cities work on a project for a day, and want a meeting room, but instead opt for a casual room.
    – Women for their hen parties
    – Men for their bachelor parties, or “YMHBTNMD parties”
    – Ladies for their kitty parties (this is already happening).
    – Pyjama parties (that is why I said, have a flexible 24-hour check-in policy)

    Regards,
    Puneet Aggarwal 

    FB : facebook.com/honeymoonswami
    LinkedIn : in.linkedin.com/in/nirogam/
    Skype : puneet.nirogam 

  6. Thanks for providing such a wonderful insight. &  few points are really helpful to take my project further. 

    Challenge what we faced till now is hotel people ready to provide day use rooms but don’t wany to display rates online. Even they are flexible for check in check out timing but if you go beyond 7pm for check out they will charge for entire night stay and reason, client are anyway force to pay for entire night stay even if they are staying for few hrs during night and they are paying & hoteliers don’t want to dilute thier hotel rates.

    What’s your input on this ?

  7. By mistake, got clicked ignore button. sent friend request from my side.

  8. Hi Manish,

    I had drafted my original reply presuming that you have asked the question to explore whether there is a potential to open NEW hotels which focus on day-use, and flexible 24-hours check-in policy. The way the travel industry operates worldwide, I do not think you can get the hotels to agree on advertising day-use rates on the internet. Hotel inventories always come in “Room-Nights” and there must be a reason for it.

    You need to be a trend-setter.

    Regards, Puneet

  9. will only be used for day sex traffic

  10. I think that there is definitely a market for this. Often when I travel to smaller towns, there is a long gap between flights – Mumbai, Delhi, Bangalore – and often I wish that was a comfortable room where I could stretch out a bit or catch up on a nap. I have used the facility in Bangkok and Singapore several times.

    Or sometimes while making a day trip for a meeting, after the meeting is over, it would be a relief to just relax in the privacy of a room.

    Gouthami

  11. This might work only if you get the location right. With India’s traffic problems, one might not want to travel far to get a room just for a few hours – they’d rather go to cafes or lounges. That said, it would be successful in corporate hubs (Like IT parks) where there’s always a demand for day use rooms for casual sex – all they need is discretion & cleanliness. The motel concept is a huge success in the States. Indian highways are so devoid of such motels & perhaps you can fill the void.

  12. It will be used for “day sex” traffic, but that is not the ONLY use….

  13. Ginger hotels I think already offers day check in Chennai.  Remember lookin it up for a friend who was visiting for a day.  His trip never happened though so don’t know about the actual experience.  But yes I think in the main cities there is a need esp for the city hopping execs/business men.

  14. yeah, that too.

  15. Hi Abey, yes Ginger are providing and when we contacted them, they are more than happy to tie-up with us. They said they want to be trend setter in India by providing day use rooms but for corporates people.

    Thanks !

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