TheRodinhoods

Does search engine’s 100 URL Link limit per page, still matter & why?

Over the years, I have often heard that a page shouldn’t have more then 100 links. Its been 15 yrs but still I see people and SEO audit tools talking about same limitation.

Hence, I would like to know how important it is specially with large ecommerce websites like flipkart, myntra or any other new ecommerce store.

Does this limit exist anymore since engines like Google have evolved over the years, with better indexing technology and smarter search results.

Couple of Questions that I have in mind and would like someone who is an expert and pro in SEO answer it.

  1. If this limit still matters, how does it effect your website ranking?
  2. How do you control it on large eCommerce website? What are your suggestions?
  3. If this doesn’t matter then, Why SEO audit tools still give importance to it?