We generate and respond to tons of e-mails everyday.
Beyond the content in them, I think e-mail endings and out of office messages require some thought!
Here is some inspiration!
This is my e-mail sign off (as on 25-08-2012-12pm onwards)
– The “keep parking” goes to a bit.ly bundle that has links of some case studies and presentations of our #1 game Parking Frenzy – See this
The idea is to get the recipient of the mail to be intrigued by your business.
Suggestion – Say or link something at the end of your mail that almost begs for action (other than obviously hitting reply to your mail).
If you don’t have anything unique, at least insert a link to a nice section of your website and describe it well (Example call it ‘Our Wall of Fame’ and link it to your case studies).
Don’t put just a dumb weblink to the home page of your site!
– I shamelessly add my personal blog/s links on e-mails.
I am not sure if this is good corporate culture and is even allowed in MNCs, etc. I get away with it.
If you can, you should add a link to a blog/photo album/site that defines you as an individual. Could be your passion, your hobby, anything!
– I was inspired this morning to add a disclaimer for my 2win colleagues not to reply to my mails on the weekend.
I got a subtle message from one of them last week indicating that reading office e-mails over the wekend was not their priority.
Completely agree!
Unfortunately my days are blurred and I work and play as and when I feel inspired. When I notice something or have an inspiration, I e-mail people…
Hence this disclosure.
– Out of office message/holiday messages:
This is what I had created last time:
OOF (Out of Office) e-mail is a tricky one.
It depends on the business your run, the protocols, etc. etc.
I added this message and much to my surprise, the Asia CEO of PR Newswire visited me out of intrigue (thanks to the India office sending her this forward)!
I just wanna make people smile when I mail them – even if I’m not around!
The statutory warning stuff…
Oh, I forgot. People still have some strange, wikipedic sounding garbage legalese at the end of their mails.
The ‘anything you say, do, can do, will not do, have done…will be done…can be done…has not been done… is not liable for…. etc. etc. ‘stuff’ extends for a few miles.
When you (unfortunately) print out a mail with this kinda kachra, the printer runs out of paper and ink ‘coz the garbage has more content in it, than the mail.
Never understood it. Never read it. Never will.
***
What do you mail? Do you have ideas and things you do that you could share?
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Akancha Srivastava
“Statutory warning” should say- Anything you havent done yet, should be done..:))
Love the out of office reply!!! Super stuff!! So, did you find the Snow Leopard (and much more)?
Anirudh B Balotiaa
Nice! Unfortunately in our org email signs are same across and nothing else should be added, not even anything to build intrigue! 🙁
Last line is fantastic but in this smartphone age, companies expect us to be working all the time and not necessarily from office only. Wish this etiquette became a rule that you shouldn’t reply on holidays except in the exceptional cases. I think I will start the same at a personal level, no work emails on holidays! 🙂
Rohit Nair
I think the freedom of signatures is restricted to startups. Large organizations have heavy protocol especially if you are client facing.
Geetha Bellu
If employees are blogging their family stories with pictures of their aunts’ grand nieces’ dog walker, adding links of such personal blogs in mail sign would drain productivity of the whole firm, not to mention the damage of corporate image in the eyes of public.
Above email sign line lies Topline & Bottomline of financial statements. More so when it is a public company built with shareholders funds.
Sometimes, we need to compromise creativity in favour of standardisation. Sux!
Weekend CHEERS!
kaanchan bugga
Great post, Alok. Have been meaning to do something about my non-existent email signature and this is a wake-up call!!! Love the snow leopard story, and yes, I’m curious, did you find it/Him? JS!
Divyesh Panchal
Couldn’t imagine writing email or for that mater reading them which are generally serious and calls for serious actions could be so fun! More than fun, meaningful. Rightly ensuring putting across the message with a cutting edge of being thoughtful.
Loved the of “keep parking” manifesting that the USP of your company can smartly be marketed through boring email signatures. Also the corporate etiquette part which tells so much about the company culture through a one liner!
“Out of the office” was simply creative.
Just wondering now how to sign off this reply * embarrassed*