Hi Rodinhooders,
Let me give a brief profile of mine!
For more than 9 years, I have spent in a startup company helping top Indian brands across FMCG, Telecom, Consumer Durables etc connect with the audience across Cinema and Rural mediums. I have experience in film marketing/branding, celebrity endorsements, theatres and multiplex network branding catering to Regional film industry (Telugu Language) across Telangana & Andhra Pradesh states.
As a wannabe entrepreneur I wanted to work on ideas which excites and impacts people’s lives at a larger level (regional/national/global). I recently had a discussion with a close friend of mine and an idea sparked my mind and GOOGLED on the idea.
The Idea
The buzzword today is Data and Analytics. So why should any industry be spared? As I have experience and good connections in the Telugu film industry I have an idea to start a data visualisation and analytics company for the Telugu Entertainment industry which will help the industry ecosystem in terms of predictive analysis, marketing, distribution, focus areas etc.
For example,the recent blockbuster that made Indian cinema stand proud on a global platform, BAAHUBALI – The Beginning, is a Telugu cinema. Using analytics, I want to check on pre release promotions including social media mentions, where marketing spent had maximum impact, areas to focus and post release include distribution strength, demographics of people who watched the film etc.
Similarly analytics can be used for television, radio industries as well.
As a marketer with traditional marketing experience, I had this idea stuck which excited me the most. I want to know if there is any company in India which provides analytics for entertainment industry.
Can any RODINHOODER guide me on how to go about this idea?
Cheers,
S. Shiva Sri Charan
email – shivacharan.s@gmail.com