Dear Fellow Rodinhooders
Eves24.com has launched a first of its own kind of jewellery lifestyle services in India, which enables women to enjoy real jewellery in its true essence i.e. as a fashion accessory.
We write to seek your suggestions on what can be the best / innovative ways to reach out to the target audience i.e. “a fashion conscious women who loves Jewellery”.
Since time immemorial, the human kind has been a patron of jewellery; hence wearing jewellery comes to us quite naturally. Jewellery if worn appropriately, and without much ado, can work wonders. It not only enhances the image, it helps in self-expressions and gives positive energy too.
We strongly believe that every woman should wear jewellery to celebrate her life’s best moments, but without the guilt of repetition.
At Eves24, as an Eves24 Club Member, for the 1st time in India, one can access Jewel Library to pick up rarely worn, high end ornaments for a limited time period by just paying usage fee; or build their very own trove of daily wear jewellery on easy EMIs through Easy Jewel; (PS: Banks and credit card companies doesn’t offer / encourage EMIs on Jewellery, hence as such Jewellery is not available on EMI in India).
Also, anyone can simply buy certified jewellery from our designer collections supplied by Multiple Vendors at highly competitive prices; on Jewel Online i.e. www.eves24.com or by visiting our partner stores in the city. 
Ours is an asset light business model, bootstrapped by me, with a focus on acquiring the Eves24 Club Members. As of now, we are offering membership in Mumbai and would gradually take it Pan India. We have built in the ecosystem for risk management and have various risk management measures in place.
Jewellery in India has two objective, indulgence and investments. Ironically, both the objectives are defeated big time. Buying a gold bar is a relatively better investment opportunity then Jewellery, as price of Jewellery includes making charge and Jeweller’s margin. Also, given the expensive nature, a lady is unable to frequently change jewellery as she would change her other accessories and wardrobe.
Eves24 club membership enables a women to separate the indulgence from investment. One need not invest in Heavy Jewelries that are rarely worn at special occasions, instead can use our Jewel library to satiate the need of indulgence, by just paying usage fee (rent). Whereas regular wear Jewelries which are worn more often are akin to wearing outfits, which a lady would want to build her collection. Our emi service provides the ease to build the collection at zero interest cost.
The challenge to us is the mindset change required for acceptability of Jewel library for enjoying the Jewelery.
Looking for Sales ideas; sales professionals and also a co-founder
We are working on various sales initiatives but am not talking about it as it would bias your mind. We seek your suggestions on what can be the best / innovative ways to reach out to the target audience i.e. “a fashion conscious women who loves Jewellery”.
Also, if someone believes in this opportunity and is willing to take risk and work alongside me as a co-founder then let’s explore.
Further, we are looking to build our sales team. Please do write to us if you believe you can get the numbers… 🙂
I can be reached on rahul.banka@eves24.com
Looking forward to hear from you.
Thank you, Cheers !!
PS: appended below are some designs for sale and screen shot of our website, on trailer catalog for Jewel Library.
