I was reading this interesting post on SnapDeal v/s. Flipkart today (Snapdeal vs. Flipkart! All gloves off! This is a Party to the finish!!) and what struck me is the constant changes happening in start-ups and early-stage companies.
I have seen a lot of companies (both start-ups and early stage) who at a point or the other changer the very basic way in which they carry out the business (in the mentioned post, it was inventory v/s. marketplace model). People say and are often correct that in such type of companies, its always trial and error. You do something, better it, do it again and so on so forth. The business model goes through several iterations.
I would call it evolution.
But some companies just lose the plot somewhere (classic case – SeventyMM). They change their business plans so drastically that it is just not possible to call it as evolution (though the business owner thinks so..). They change the very business goal and along with it the changes the model.
I would like to invite all the learned members here to let us know, or at least let me know, when does ‘evolution’ start the journey towards ‘deviation’? How much is too much?
Regards,
Amit
