A while ago apart from other windows, my FB page was open in one of the windows. As I came on the FB page, something interesting happened in the India-Pak match, and I got engrossed in it. Then during a dull moment, as my eyes returned to the FB page, something had changed. I found it weird, so I decided to observe it again.
I took this screenshot of my page…
And left it at that, working on Word in another window and also watching the India-Pak slog over. This FB page was in the background, not visible on the screen.
Sometime later I came back, and the page was displaying this…
Observe the ads on the right side. They have changed! Within under 5 mins. See the change in timing of the status updates.
Again as I focussed on the Yuvraj’s batting, the FB page was still on and untouched. A while later, it changed to this.
Is this a case of automatic impressions happening on Facebook. Look at the four ads of Jabong in the first pic. Jabong would have been charged for the impressions and now that the ads got changed automatically, it is safe to assume that no human saw those ads.
Automatic impressions? Useless expenses? What do you say?