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TheAgence introduces world’s first full video advertising on Mobile Phone screens powered by m-Adcalls.
Advent of viable video advertising on mobile phones will have far reaching consequences on advertising eco-system, communication affordability and attendant impact on economies. For the first time in the history of the world it will now be possible to offer cheap or even free mobile telephony to consumers even in the remote nooks. At the same time, advertisers will now reach a far broader and personalized audience affordably and measurably. m-Adcalls is set to make a dent in the universe, to borrow the famous phrase from Steve Jobs.
Mobile phone is the most prevalent communication medium on the planet today. With about 5 billion handsets, it far exceeds TV sets, Newspapers and Internet users put together. It then follows that the mobile phone should be a great medium Of advertising too. Marketers and advertisers have long been aware of this potential. Mobile advertising has already crossed $1.6 Bn in 2010 and is projected to reach over $20 billion by 2015*. However, all of this advertising remains either at the low end of technology like SMS push or the adaptation of the web model limited to web banners on mobile browsers or in-app advertising on high-end devices. It is ironic that while the most common use of a mobile phone is to talk, advertising on mobiles has not gone beyond data applications.
m-Adcalls, a revolutionary new mobile content delivery platform, unlocks the biggest opportunity in mobile advertising. It is now possible to show a full length TV Commercial on a mobile screen whenever a user uses the phone. The ad can play before a call is made, after a call is made, before content is downloaded, or before internet is accessed.
The effectiveness of mobile phone advertising will only increase as more and more people want free calls. And as ever more people are now able to afford mobile telephony, the media itself expands. The free call phenomenon will create significant buzz with people referring their friends to the platform. The far reaching impact of this technology on the revenue models of telecom companies, reach of advertisers and the reach of communication services will, without doubt, create a lot of media interest too.