The story is simple.
Before 6th Oct: Hype was created. Expectations were raised. Everyone geared up for a once-in-a-lifetime sale.
7:50 am, 6 Oct: Logged in. Wishlist ready. Finger steady on the mouse.
8 am, 6 Oct: Sale began. Orders were placed in a hurry. Cart kept throwing surprises. However, some orders went through. But who’s stealing all those deals?
8:10 am, 6 Oct: Delighted? Nah! But Ok. It happens. After all, so many are trying at the same time. Hard luck, may be.
5:28 pm, 6 Oct: Part order is cancelled. Actually, the better part. Disappointed. The mailer teases me to signup for Flipkart First, which I am already subscribed to- feel like cancelling the first subscription but there’s no refund. Huh! So much for online shopping.
1:12 pm, 7 Oct: Category recommendations continue to pour in from Flipkart urging me to buy the latest Chetan Bhagat sensation. I am irritated.
6:43 pm, 7 Oct: Apologies from Flipkart arrived in my mailbox in an extremely long, prosaic letter from Sachin and Binny. Who are they? Customer rep? Billion Day managers? How do they look like? I am wondering.
10:19 am, 8 Oct: I couldn’t contain my disappointment and want to share my pain. Trying to find a silver lining in the cloud (pun intended). Writing this post.
Note: They did show courage by accepting the flaws in the buying experience but failed to inspire me by not providing any concrete actionables and by not making it personal. I still don’t know how do these guys look?
Would have been better if they had released a video. Anyways, I hope Snapdeal doesn’t snap that way and amazon doesn’t become the longest river of excuses.
Am I disappointed because I felt customer is the king?
