Hi, I am Vishwesh Shetty founder of Adevole, a Social Apps Development Company. We have come up with a product for Hashtag based Campaigns called EasyHashtag.
In recent times, there has been a growing use of Hashtags. It has become a medium of communication for brands and their audience. In fact, these days even news channels tend to focus more on trending their Hashtags rather than on their News. Though originally limited to twitter, hashtags are now integral part of almost every Social Platform.
We at EasyHashtag aim at providing a solution which would help brands easily build campaigns around Hashtag. Right now almost every brands executes hashtag contest at least twice every month. But these contest are restricted to Twitter interface. They can be made more interesting through combining the contest with a Microsite or Live Real Time Visualization on Screen/projector or Broadcast.
EasyHashtag helps in real time tracking of tweets for a given Hashtag and Visualizing these tweets through beautiful widgets which can be used in Live Events, Campaign Microsite, Broadcast etc. Using our simpler API’s brands can easily build custom Visualization without worrying about Twitter integration. We also offer custom solutions built on Hashtag. Something like a Hashtag jukebox or what Kotak Mahindra has done with Hashtag Banking. Since we already have systems in place for tracking these custom solution are easier for us to build.
The first release of EasyHashtag is live, currently it supports 8 widgets. – https://www.easyhashtag.com
Sample Widgets
Tweet Mapping (India)
Tweets are mapped on states of country, based on origin of tweet.
Tweet Wall
Tweets for a given hashtag are displayed on screen. New tweets load automatically with a Flipping effect. Best Suited as Tweet wall for Live Events.
Twitter Battle
Track multiple hashtag and compare number of tweets received for both.
Tweet To Reveal
Based on number of tweets received for a particular hashtag an image is revealed. You can set the target number of tweets for which the Image should be completely revealed.
Photo Wall
A beautiful photo collage of all the unique photos shared for a given Hashtag.
Avatar Wall
User avatar images of all users who have tweeted for a given hashtag is displayed as a collage.
Here’s a sample Microsite built using EasyHashtag Widgets and API – https://www.easyhashtag.com/worldcup2015/
Currently there are tools which do provide things like tweet wall, but there are hardly any tools that provide complete solutions with Real time tracking, Visualization and Analytics. Also, the market is pretty huge and at least in India this market hasn’t been captured by anyone yet.
We need funds to get more resources, to market and scale our product and to include more themes and widgets and add other Social Platforms like Instagram.
Here’s the Pitchdeck:
Would love to get some feedback on product and advises for funding. Also, it would be great if anyone could probably connect us with any potential clients.
Update:
Our first campaign 🙂 – Reveal Mr.X Poster: revealmrx.com
https://twitter.com/hashtag/revealmrx
You can follow us at @EasyHashtag @vishshet