Thanks for joining us has now become: We are glad you joined us.
A slight twist in the tone is doing wonders – not too great but yet noticeable.
Social Media sharing buttons now have interesting texts like – Sharing is Sexy / It’s Good to share / If you liked it, others will too / Why not share & spread goodness / etc, etc.
Recently I received a Thank You note from a leading Internet Marketer on subscribing to his newsletter. It was as below:
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Hey
Thanks for joining XYZ!
If I could write about 1 thing to make your day better, what would it be?
P.S. – I read all mails 🙂
—-
What you see above is an exact replica of the mail I received on subscribing and this is what he sends to everyone, yet it feels as if the question has been asked just to you.
How great it feels. You are being asked of your opinion. A mere thanks is now becoming very very redundant (pun) and a marketer should now play with words to make sure that one doesn’t feel like subscribing to yet another newsletter.
Similarly the sign offs are being worked out in a very interesting manner to end the mail on an engaging and appealing note.
So it’s not just – Regards and Warm Wishes, but something like – Stay warm this cold season/Let’s meet over a cup of coffee to take this forward / Waiting for your tring-tring (yes I received one such), etc, etc.
I am so glad to see the tough-to-handle internet world turning soft and warm in words and following a affectionate approach towards connecting online.
The Rodinhoods weekly newsletters are yet another example of this. It has a warm feel in its way of beginning and ending, the manner the conversation is prepared and because there is no particular format to it. The sole purpose of it appears to be just one – to share with you what there is.
I would love to hear from you on what you think and have you ever tried being personal with your Signature/Subscription/or sign offs. Any example which you would like to share? 🙂
This article was originally published here.