Grocery on wheels

By Jayesh Jhurani on June 24, 2013 8 Comments / 2918 views

Hello Rodinhooders,

I have been following this blog for quite a sometime now. I have started a grocery delivery service in my city. To start with I am planning to market it using a facebook page and achieve some kind of response through mouth of word in my local network. I am based out in Houston and I faced a lot of challenges initially when I came here. Since I didn’t knew driving, one of them was buying groceries. Local transport is not that good in Houston. Thats how idea took a shape. We are in very early stage and need to shape this product.

Our facebook page is:

https://www.facebook.com/GroceryOnWheels

We will take orders on call, give customer flexibility on preferred vendor and time of delivery. We are planning to take orders between 7 AM to 5 PM and deliver it between 5 PM to 8 PM. We are not planning for Immediate delivery at this moment. Immediate delivery will be part of next action.

I am confident that its matter of time till people knows about this service, once good number of Indians knows about this service in Houston, we will make a good customer base.

Please pitch in the feedback and suggestion on how to spread the word on this.

Regards,

Jayesh J

Comments

Jayesh Jhurani

8 Comments

asha chaudhry June 24, 2013, 4:26 am

hi jayesh,

you need to connect with tanutejas – he runs indore’s only e-grocery store.

pls check – https://www.therodinhoods.com/forum/topics/indore-s-first-e-grocery-portal-is-live-www-shopkirana-com-1
Tanutejas Saraswat June 24, 2013, 5:27 am

Hello Jayesh,

First of all congrats for getting into a trillion dollar industry… 🙂

Now the point is-

1) You need a Portal. Believe it or not but you need a website for this asap. You can not rely on phone calls and I dont think its a good idea to rely just on a phone. They should be given a chance to browse all the products with their price and all. I mean you should give them chance to browse and find and see new products. What I feel is your model is very limited and you need to open all the possible ways to improve it.

2) Delivery is available for ONLY 3 HOURS???? 5 pm to 8 pm? Boss its a huge mistake you are committing. Infact you should make products available 24×7. I can understand that you are just starting up and its on a very, very early stage but grocery business has a very less margin and you need to shoot the revenue numbers, customer base very fast and this all cant be done with this model. Sorry but that’s what I feel. ( People are interested in fast delivery, not in time slots. Time slots can add some value in service but that’s another point)

3) If you are jumping into it for an experiment, then please don’t. Because this thing takes a lot of patience and time. You are limiting yourself with this model.

What I thought after hearing the name “Grocery On Wheels” that you will be taking all the grocery in truck and will roam all over the city and will deliver products from there while moving which is kind of innovative thing. Try this once.

4) Why ONLY INDIANS? You again missed the point. Why limit the customers? Lets open this up for every individual out there in Houston and how you can satisfy a need of a kid and an old lady at the same time, think about all.

There are so many points and improvement we can think about this. feel free to ask anything. I am running an online grocery portal in India(Indore) http://www.ShopKirana.com and getting impatience every day on how not to miss any order, how to make every individual our customer, how to improve each and every task. Its a very complex model and you need to make it so simple so that people don’t think twice while ordering from you.

All the best!
Sushrut Munje June 24, 2013, 6:12 am

All the best, Jayesh! These are are the top 3 online groceries in Mumbai. You can check out what they are doing and how they are doing it. And Tanutejas has some valuable suggestions indeed.

Local Banya

EkStop

Big Basket
Sushrut Munje June 24, 2013, 9:39 am

And this 🙂

https://yourstory.in/2013/06/inside-the-warehouse-of-an-ecommerce-store-how-to-manage-inventory-and-operations-explained/
Aparna June 24, 2013, 10:17 am

valuable points 🙂
Jayesh Jhurani June 24, 2013, 1:53 pm

Thanks Tanutejas for your feedback, I am pretty new to this and looking to learn with experience and your feedback really helps me to grow. I will work on the points and come up with better product.
Nishant Agrawal June 24, 2013, 3:21 pm

Whenever I read about an online food delivery service or kirana store, I always wonder about the financial viability of the project. Can you point me to an article, or link, that can justify that such a business can actually make money in India?
Jayesh Jhurani June 25, 2013, 2:02 am

Thanks… I will check out.