Growth Hacker (Assistant Manager, Digital Marketing)

Growth Hacker (Assistant Manager, Digital Marketing) 

Counterpoint Research is a fast-growing industry research firm that’s doing things a little differently. We like to think of ourselves as a disruptor in the industry research and strategic consulting space. We are based in Hong Kong with footprints in Seoul, Delhi, Mumbai, San Diego, London and Buenos Aires. We have developed proprietary techniques for analysing the connected ecosystem. And as a result of our data quality, client focus and unique business propositions, we are growing fast.

As a Digital Marketing Lead, you will be responsible for creating, managing and controlling the marketing campaign across all digital channels i.e. search (SEO/SEM, SMO, Display), web, social media, email, mobile, video and so forth. Generate quality leads and meaningful inbound traffic by promoting Counterpoint brand, analysts, research and insights. 

Required Experience and Skills:

• Experience, knowledge and proficiency in planning and executing SEM, display, paid social campaigns, Press Releases, Newsletter & Email Campaigns.

• Experience with online advertising platforms such as Adroll, Google AdWords, Twitter and Facebook.

• Good understanding of various online ad formats

• Knowledge and interest in Smartphones, Internet, Mobile Ecosystems, Tech industry in general

• Prior experience in inbound marketing, paid search, social media, lead generation, mobile marketing or email marketing preferred but not required

• Experience with website and Content Management System (CMS) such as WordPress is key

• Good spoken and written communication skills with a high proficiency in English language

• Ability to work independently and prioritize effectively and balance multiple, disparate work streams

• Minimum undergraduate degree with 2+ years of digital marketing experience, preferably in the B2B technology space.

Primary Responsibilities:

• SEO and Digital Marketing

• PR content creation and relationship management with press and Industry Public Relations/Analyst Relations professionals

• Marketing activities

• Handling inbound sales requests and managing the database for prospects, clients etc.

• Devising and executing monthly marketing plans around SEO, PR, inbound marketing, content marketing etc.

Additional Responsibilities:

• Come up with new ideas and new ad programs for customer acquisition, retentions

• Work with research team, business development team, and other stakeholders to create comprehensive ad campaigns that are ROI focused

• Understand consumer behaviour and use Big Data to harness users, able to run analytics

• Drive all digital marketing activities including – search marketing (SEO / PPC), display media, mobile and social media, affiliates-marketing, lead generation and digital partnerships

• Facebook, LinkedIn, Twitter advertising for lead generation- targeting, budgeting, implementation, optimization, monitoring and analysis of ads

• Media strategy: develop media drive research for consumer understanding, market gaps and industry trends

• Drive online site development with global team, optimize website for conversion using technique like A/B testing

• Monitor ROI for bought, own and earned media, initiate tracking studies and campaign effectiveness

• Work closely with internal team members for media & touch-point strategy, PR, earned media, customer marketing, visibility

• Brand communications regularly churn out fresh communication for digital media- through the in-house team as well as creative agencies.

• Regular competition mapping and research, media planning and budgeting, in line with the strategic goals of the brand

How to apply

• Job Type: Full-time
• Location: Gurgaon or Mumbai in India
• Generous Remuneration & flexible work hours

Send us your CV and cover letter explaining why you are applying and why you think you qualify using this link. 

Regards,

Pavel Naiya

Twitter handle: @pavelnaiya