Hi All,
My dear dad is into the business of running 3 laundromats in Delhi NCR (2) and Gurgaon (1). The brand is called AniClean – Let the clothes breathe, you can also visit the website here
Very lately, I have developed keen interest in making this idea big. Laundry, as I see is something on which somebody would not want to invest their time in. Hence it is one of those daily chores which you would outsource. Primarily, this is outsourced to housemaids who are no experts to handle your clothes. That’s the space where we fit in.
After studying more about this industry, its evident that the washing sector is largely unorganized. Traditional dhobi walas are using good old method of hitting the clothes on a stone using cheap detergents and a lot of water to wash clothes.
Our store currently provides wash+fold, wash+fold+steam iron, and dry cleaning services. Our next target is to go big on the pick and delivery model and we are working on it aggressively. Having said that, we are focusing on the pain areas of our customers like delivery of ironed clothes in the perfect way, quality packaging, ease to drop off the clothes.
Seek your inputs on the below and welcome your comments and suggestions
1. The first word that comes to your mind when u see your dirty laundry?
2. Does the idea of pricing basis per kg easy to understand?
3. What would you choose Convenience or Price?
Thanks
Utkarsh Grover