Hi we are just regular digital strategist’s working as of now & every now and then we have with our so little experience realized the sheer ignorance by brands so to say or even Agencies towards twitter.
(Not that we are against FB ) What needs to be understood is that SOCIAL MEDIA ius a tool in the Digital Marketing world ,so why not utilize them all to the max.
The Majority of the people involved in this team , coming from an Engineering background & a flair for Data & Digital Marketing Strategies , has helped us understand the tool aspect. Be it certain tools like Radian6(Listening Tool) , or Unmetric it gives youa nice impressive UI , but not exactly what everyone is looking for.
I believe most of us have underestimated the power of twitter and the data we can get from it .
Now days you come across tools which just show you , no. of followers, Un-follwers, Did u trend or not!!
What if you could see what led to the user un-follow your brand or for that matter what made him follow you from what point / event on the internet made him to do so.
We are working on a tool which not only tells the BRAND MANAGER (for Brands) & CMO exactly what they want to see , as per their roles & Needs. How a TVC affected their brand on twitter? What are the Major trigger points/Keywords that led to it .
Even after the tool has evolved with some good Data ( like a firehose access of twitter data 😛 naah we can try less than that ) , probably an Algorithm predicting the new trend in the market or what activity can lead to it.
For the start , think if the tool creates THE PERFECT TWEET for you , which gives you the best possible outcome .
HERO TWEET is what we plan to call it !
I know this post is not perfect 🙂 , but i am sure you will get the picture ! 🙂
Would be great if I could get some valuable inputs on the same !!
PS : We are in the development mode !! 
