We run an exclusive, men-only e-commerce site operating from UP: https://www.menzkart.com/. As of now, we deal in men’s innerwear, shorts, track pants, and socks. We are trying to scale up our business over the next 6 months and achieve some challenging revenue targets, post which we’ll be seeking out investors to fund our growth plans. Would love to learn from you guys some interesting ideas on how we can increase relevant traffic to our site and increase our sales. Do visit our website and provide us your feedback on the site too! We have just revamped our portal.
Some facts about https://www.menzkart.com/:
1) The product range, as of now, includes men’s thermals, vests, briefs, shorts, boxers, socks, handkerchief, and track pants.
2) We don’t offer COD. As we are bootstrapping our startup, we cannot afford to entertain scenarios where orders get returned. Also, we feel COD in the long term does more harm to e-commerce business than good.
3) The Menzkart team includes professionals with offline retail experience and couple of us have online marketing experience as well. Our story –
“The story began with two friends who went shopping for underwear one fine evening and were unable to find their preferred brand. One of them with about six years of hands on experience in retail and internet marketing immediately sensed the huge plethora of possibilities that lay before them. Some preliminary research was conducted and they discovered that there are very few websites that exclusively catered to men. They both sensed it as the opportunity for which they had both been waiting for. There was a huge untapped market for this segment. It gave birth to menzkart.com. Along the way, we were joined by another friend of ours, an experienced digital marketing professional, who showed deep interest in our vision and chose to partner us on the journey of turning menzkart into the preferred shopping destination for men.”
4) We are already profitable! 🙂
We are also exploring inexpensive, offline promotion strategies. Inputs in that aspect are also very much welcome.
Thank you in advance for helping us out!