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Help Us Understand Marketing at Bottom of Pyramid

Hello Rodinhoods,

We are conducting a research study at FMS, BHU (Under the guidance of Prof. Harish Chandra Chowdhary- Former Dean & Head, FMS BHU) to better understand how entrepreneurs and marketers understand, communicate, and take feedback from economically disadvantaged sections.


For this study, we have defined Bottom of Pyramid (BoP) as those families whose household income is less than ₹ 3,00,000 per annum in urban areas, and less than ₹ 1,60,000 in rural areas. We believe that understanding marketing practices for BoP will encourage more companies to offer products to this market, leading to their inclusion in the formal economy, and ultimately their alleviation from poverty.

If you have experience working with rural markets/ BoP markets, it is highly valuable for this study. Please help us by answering just 4 questions in the following google form. Your little time invested would help us immensely.

All the information collected will only be used for the purpose of this research.

Thank You,
Prateek Gupta
mob: +91-9582271112


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  1. Hi Prateek,
    All 4 Open Ended Questions???
    Do you really feel you will get enough ‘responses’ from Rodinhooders (and that too startup owners) on your Questionnaire?
    Think Again.
    All the best.

    • Hi Deepak,
      Since its a Case Study Research, we had to design open-ended questions. I understand It requires more time, but for this study, we are looking for detailed answers.
      Thanks for your concern 🙂

    • And thanks for your responses. They will help us immensely 🙂
      We appreciate the time invested by you.

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