Hiring CMO / Director Marketing for leading Ecommerce – Gurgaon

By Mona Vishal Poonja on June 10, 2014 Comments Closed / 2191 views

Myself Mona Poonja with 10+years of professional work experience,I am a talent acquisition specialist, focusing on PAN India & International head hunting strategies across various strategic and leadership hiring at the VP, Director, HOD level for Operations, Sales & Business Development functions spanning various business & industrial sectors, especially Telecom, Retail, FMCG, Power, Construction, Manufacturing, Financial & Professional Services.Also executed assignments from the grass roots to Leadership Management levels as well.

Being a year i founded my Executive Search firm – RiteTalent. Since its inception, RiteTalent specialized in active search (”head hunting”) and recruiting assignments for the executive to mid level (CEO, CFO, VP and Director level) and key “individual contributors” for companies branches in the Asia Pacific, UAE countries.

Specialties: RiteTalent is an executive talent search firm with an track record in delivering and executing executive search and recruiting assignments around. Our client companies partner with us to recruit their most strategic positions that cannot be filled by the “traditional” recruiting venues.

Currently we’re hiring for Director Marketing / CMO for one of the leading Ecommerce / Fashion Industry.

Experience – between 11 -15 Yrs

Location – Gurgaon

Education background – preferably from top B-Schools or equivalent

Preferably from Ecommerce/Fashion background

Role Overview:

Formulating marketing budgeting and strategy building

Handling paid media like Facebook, Google, Yahoo etc.

Managing Social Media like Twitter, Facebook etc.

Managing communication through EDM & SMS

Increase company visibility through alliances, company branding, loyalty programs and CRM

Offline activation plan:

Key Performance Indicators:

The position will be responsible to:

Own the company brand and take all measures to build, strengthen and sustain company’s image through online and offline marketing techniques as industry pioneer in the Ecommerce sector;

Strategize for developing and strengthening the company’s marketing techniques for achievement of business plans;

Represent the company on PR forums, as and when required by the management;

Financial:

Prepare annual marketing budget as per business plan, monitor performance & adherence, ensure minimal variances across all channels;

Maximize revenue by aligning company website with the company’s business plan and its customers;

Customer:

Conduct market segmentation on the basis of customer portfolio, and develop department strategies for better customer reach accordingly;Work closely with all departments for stronger product marketing in each category and for maximum transactions per day across categories;

Internal Processes:

Periodical review of existing departmental strategies/ execution plan, identify overall alignment with business goals, and take corrective measures, if required;

Develop, communicate and monitor monthly targets for the department through Social Media, Public Relations, ORM, Google;

Periodical assessment of improvement in company’s brand image through monitoring customer feedback on social forums, develop plan of action, monitor compliance and significant changes in overall feedback;

Periodical assessment of increase in customer database viz a viz increase in website traffic, evaluate monthly sales in each category, develop, implement & evaluate strategies to increase sales;