Myself Mona Poonja with 10+years of professional work experience,I am a talent acquisition specialist, focusing on PAN India & International head hunting strategies across various strategic and leadership hiring at the VP, Director, HOD level for Operations, Sales & Business Development functions spanning various business & industrial sectors, especially Telecom, Retail, FMCG, Power, Construction, Manufacturing, Financial & Professional Services.Also executed assignments from the grass roots to Leadership Management levels as well.
Being a year i founded my Executive Search firm – RiteTalent. Since its inception, RiteTalent specialized in active search (”head hunting”) and recruiting assignments for the executive to mid level (CEO, CFO, VP and Director level) and key “individual contributors” for companies branches in the Asia Pacific, UAE countries.
Specialties: RiteTalent is an executive talent search firm with an track record in delivering and executing executive search and recruiting assignments around. Our client companies partner with us to recruit their most strategic positions that cannot be filled by the “traditional” recruiting venues.
Currently we’re hiring for Director Marketing / CMO for one of the leading Ecommerce / Fashion Industry.
Experience – between 11 -15 Yrs
Location – Gurgaon
Education background – preferably from top B-Schools or equivalent
Preferably from Ecommerce/Fashion background
Role Overview:
- Formulating marketing budgeting and strategy building
- Handling paid media like Facebook, Google, Yahoo etc.
- Managing Social Media like Twitter, Facebook etc.
- Managing communication through EDM & SMS
- Increase company visibility through alliances, company branding, loyalty programs and CRM
Offline activation plan:
Key Performance Indicators:
The position will be responsible to:
- Own the company brand and take all measures to build, strengthen and sustain company’s image through online and offline marketing techniques as industry pioneer in the Ecommerce sector;
- Strategize for developing and strengthening the company’s marketing techniques for achievement of business plans;
- Represent the company on PR forums, as and when required by the management;
Financial:
- Prepare annual marketing budget as per business plan, monitor performance & adherence, ensure minimal variances across all channels;
- Maximize revenue by aligning company website with the company’s business plan and its customers;
Customer:
- Conduct market segmentation on the basis of customer portfolio, and develop department strategies for better customer reach accordingly;Work closely with all departments for stronger product marketing in each category and for maximum transactions per day across categories;
Internal Processes:
- Periodical review of existing departmental strategies/ execution plan, identify overall alignment with business goals, and take corrective measures, if required;
- Develop, communicate and monitor monthly targets for the department through Social Media, Public Relations, ORM, Google;
- Periodical assessment of improvement in company’s brand image through monitoring customer feedback on social forums, develop plan of action, monitor compliance and significant changes in overall feedback;
- Periodical assessment of increase in customer database viz a viz increase in website traffic, evaluate monthly sales in each category, develop, implement & evaluate strategies to increase sales;
- Periodical evaluation of:
5.1 Products offered by the company v/s products offered by competitors w.r.t. popularity, gross margins and gross revenues;
5.2 Products expected by customers from the company, and not provided by competitors as per the price/ quality expectation of the customers
Learning & Development:
- Assess skills required v/s skill available in the existing team, and suggest training plan;
- Minimize role overlaps and maximize capacity utilization within the team;
- Develop succession planning within the team;
- Monthly performance reviews with team to ensure alignment between department’s goal and company’s goal;
Please share your profiles ASAP at mona@ritetalent.in with your CTC details