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How big is the Animal- The Market Size Syndrome

I run a company Oyeparty.com, which is an Online platform around Nightlife. We have been running in a self sustained mode for more than a year. Also, we have expanded in 5 cities.

We have gone out on ground,have understood the pain points, tried to solve, failed , iterated numerous times and finally is live with an acceptable solution well approved by customer & businesses. We don’t have great traction, but we have very good conversions. Recently reaching out to many investors, following perspectives came up.

1) Nightlife section is a blue ocean without any big giant, but its a niche market. I have been suggested also that y don’t we look to expand our segment into F&B. That’s a big market size. I really don’t understand whats so wrong with targeting 10 % opportunity of a 1 Billion $ Market(Blue Ocean) rather than 0.1% of 10 Billion $ Market. Share your views !!

2) Two ways to Scale up – 

–  Go deep in a market , figure out your tie ups, strengthen, start monetizing, replicate to other cities.

–  Do very few things to start with. Don’t go deep in a market to work out money/ tie ups. Start replicating those few things in as many no. of places you can.. Then start going deep one by one.

 Which one is a more sustained way to scale ?

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  1. I am not sure if I am wrong, but your website’ 90% part is event discovery and booking and 10% listing of big restaurants(8-9).i can’t see any nightlife party kind of thing here.

    Also all listed places have closing time at max 11:30.. isn’t it very early for night party filter? 

  2.  Bangalore doesnt allow Nightlife to be after 11:30pm. By Nightlife , i meant Nightlife events & Parties at Clubs, discs & Pubs. We only list places where Club & Live events happen. 

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