TheRodinhoods

How can I sell a mobile, location-based, digital OOH Advertising Channel?

Fellow Rodinhoods,

We have been working on building a mobile, location-based, digital OOH Advertising platform. We are planning to launch our operations post Diwali, 2014. We are currently in talks with carriers (radio taxis). There are a plethora of applications of this platform and that could be another topic discussion.

So without wasting much time, I would like to post some questions to my fellow Rodinhoods:

  1. How does a brand/company select media for its advertisement promotions?
  2. What is the decision making process for media selection decisions?
  3. What would brands/companies look for in an offering like this (if you were to be the brand)?
  4. Whom should I target for my sales pitch – the brand/company or the Advertising Agency?
  5. How can I approach the brand/company or the Advertising Agency with my offering?
  6. As a startup, should I target volumes (through Advertising Agencies) or margins (directly through the brand/company) to get off to a positive start?

As I understand, a lot of decision making in this regard rests with the Advertising Agencies of these brands/companies. But again, I can’t be sure and therefore, I need insights from you all, especially the folks in the marketing and advertising domain.

Any help/leads/pointers will be appreciated! Looking forward to a healthy discussion!

Regards,

Amit

Feel free to reach me on Twitter – https://twitter.com/sardamit