When people want to buy something, they search for its availability on a search engine, generally Google. They might prefer stores that are located in their proximities so the pickup or shipping is expedited. The point is, Google acts as a link between customers as well as small and medium scale businesses. That is why it is impertinent to have an online presence on the search engine and one of the ways to go about it is Google Maps. You can leverage the power of the tool to get listed and attract more customers.
How to use Google Maps?
The aim of your business should be to get displayed on the google maps tools when a customer performs a local search for the services you provide. For example, if someone searches for a coffee shop near them, they’ll see a map of all the coffee shops located in the area and below they’ll see a list of names and more information about these coffee shops. Your goal should be to be listed on the maps and search functionality tool to get displayed and for that, Google provides Google My Business services. You can hire a SEO company to complete your goal at very reasonable Local SEO Packages Plan.
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What is Google My Business and how does it help?
Google My Business or GMB is free service provided to businesses and establishments to manage their presence and visibility on the search engine as well as the maps tool. Combining the two together, Google can provide a comprehensive set of information to the people across all platforms. This also helps businesses to attract more visitors to their website and consequentially, increase sales. It also gives businesses a chance to interact with potential customers and make a good impression.
To start using the service, businesses have to login or sign up for a google account into the Google My Business dashboard. Further steps include listing your address and other details to make a Google + page that you can manage and make adjustments like adding pictures or virtual tours which helps customers to get a better idea about your business.
One of the most important features is the reviews section which helps you directly interacts with your target demographic and get an insight into what they expect and need. It is always encouraged to respond to reviews which promote engagement amongst customers.
Local Ranking
The way Google displays search results in the form of a list is to find most relevant profiles of the businesses. Thus, it is encouraged that business owners must input the correct information such as Business hours, closed days or holidays and so forth. The more comprehensive and complete your profile is on GMB, the better is your local ranking. And a better local ranking by Local SEO Services ensures that your business shows up often and is ranked higher in the organic search results.
The shift to the mobile platform means people searching on the go. With Google Maps tool, you can make your business accessible and attract more and more customers at virtually no cost.