For 12 straight years, Joe sold more new retail cars and trucks than any other salesperson. More as an individual than most dealers sell in total. No other salesperson has ever retained this title for more than one year, and not for both cars and trucks. During his fifteen-year selling career, Joe sold 13,001 new cars and trucks, all at retail. This record still has not been broken.
His secret weapon? Greeting cards.
Employing two assistants out of his own pocket, Joe sent out nearly 13,000 greeting cards a month to his customers, celebrating everything from Halloween to Groundhog Day. Every year he commissioned an artist to draw up 12 cards and then send them out. That’s all he did. He would send out one card every month. Each card had the same message, “I like you.” It is said that with Joe’s card coming every month, his clients considered him a part of the family.
Joe Girard proved, without doubt, that greeting cards inspire customer loyalty. Joe proved that greeting cards motivate customers to refer their friends. Of course, it was not the paper or colorful ink that did the trick. It was a man who cared enough to recognize and honor his customers’ birthdays, anniversaries, and holidays. The simple act of sending greeting cards aroused a sense of loyalty in his clients.
So why aren’t you sending cards on a regular basis to increase your sales?
21Fools make it super easy to send paper greeting cards to your employees and clients – irrespective of which location they are at. Being a low cost product it suits the budget of the company in the best possible way.
We would love to talk to you and discuss the details. We can also make a customized design according to your company’s values and culture. You can browse through our website www.21fools.com to check out our designs.
You can contact us at d@21fools.com or 9167587476