Hi guys, I wanted to know how the in-game advertising process works. Do we have in-game ad networks or is the advertising purely handled by game portals?!? If there are in-game ad networks, then how do they work with the game developers and game portals? Do our game portals allow submitting games integrated with ads from companies like mochiads?
How does the process of in-game advertising work?
Comments
Markku Nummila
Hi Pavan, there is some dynamic ad placement in some games that can be done via ad networks. However, creative in-game advertising is in my understanding very much human influenced and can barely be automated. I am not sure about mochimedia games and ads. I think that the gamers should be empowered to decide about the brands, ad types and the placement.