TheRodinhoods

How Taiga reached 18000+ users in 3 months, with zero marketing budget

 

This is my first attempt to connect the two interests of my life – open source software & start ups. Would love to know your views & counter views. 

 

Imagine you are an aspiring entrepreneur, you have an awesome idea, and a great plan to execute – what would be your greatest fear? Let me guess, “what if users don’t like the product, what if I fail against competition, what if I don’t make lots of money”. One solution to this, is positioning your product properly in the market, everything else follows.

 

I will take the example of Taiga – an open source project management tool, and try to explain how they managed to get 18000+ users in just 3 months of existence, that too without spending a single penny on marketing.

 

Even if you have an awesome product, getting the initial traction is very important. It is only after reaching a critical mass that you can expect strategies like word of mouth to work. Lets analyze various factors that helped Taiga:

 

 

 

 

 

 

 

Photo credit taiga.io. Get in touch https://twitter.com/tiwari_nitish