This post was inspired by a friend of mine – who is into B2B sales – whining about how he had lost out on two large deals because he wasn’t ‘around’ when the customer finally decided to buy. This happened a while after he had last met with the customer, who had mentioned that they would buy ‘sometime in the future’. When the customer finally decided to buy, the poor chap wasn’t informed. The business went to a competing brand… The advice that I gave him, I decided to transform into a blog & slideshare post…. hope this helps anyone on this forum who has sales responsibilities…
Do leave your comments (criticism is welcome too) below…. I’d love to hear from you…
