Hello rodinhooders
This is my first discussion post (Had posted 2 blog posts earlier) and I would love to get some suggestions from fellow rodinhooders about “How can I convert or I should say upgrade my family business i.e. Zorrik Enterprises, manufacturing and trading of Neck Ties, Socks and handkerchiefs respectively into a brand like ZODIAC, BONJOUR etc””.
ZORRIK ENTERPRISES – Manufacturers and Suppliers of Neck Tie, Socks & handkerchiefs.
My Grandfather started Zorrik Enterprises business in 1972, then my Dad joined it, followed by my uncle and now it’s my turn to contribute to it and take it to new heights. Few things that I have implemented so far –
- Computerized all the manual operated accounts via Tally
- Made website ie www.ZorrikEnterprises.com, FB page, some online marketing
- Registered on some forums like IndiaMart, Just Dial etc
But for now I’m struck and very confused about taking other steps. Whenever we all discuss about future plans of the business, the usual response i get “Sales honi chaiye bas, sabse zaroori wohi hai”. Yes i do agree that sales are the most important aspect of any business, but being an 21st century social media kid, seeing and reading stories about Big Brands, I want that our Business, in addition to the sales, should be known by a Name i.e. a Brand.
One thing that i have observed is that this is not only my concerned issue, but every young fellow joining the family business or any present or Future Entrepreneur is facing with the same issue ie “HOW TO BUILD A BRAND”
What other steps should I take to solve my purpose? Please put in your suggestions and feedbacks.. Thank You.. 🙂