Hi folks,
I run a gifts to India website, where we sell gift vouchers and greeting cards and its been an extremely good journey so far with very good response, however I wnted to know how we can overcome following challenges, kindly give me your opinions and suggestions on the same.
– We burnt a lot of money on PPC, fbk ads with almost zero sales response, and 100% conversion on our efforts on SEO, does that means PPC doesnt qualify for a good sales related expense.
– We get a lot of traffic from facebook, but not more then 2% culminate into sales, now more I read I see that fcommerce is the big thing, but I am lost on how to make it happen, any clues?
– SEO can only give you certain hits per month per day basis, so how can the business be scaled up?
Looking forward to your thoughts!
Amit.