In the most recent survey by Content Marketing Institute, in which over 5.000 marketers participated, 86% said YES they do content marketing. But only 36% said that they think they are doing it effectively. And only 21% said that they are successful at tracking ROI. The #1 challenge in content marketing is creating engaging content. 70% of B2B marketers are creating more content than they did last year.. But more content doesn’t always equal more results – what matters is how the content connects with the target audience. Most marketers are approaching content marketing in an ad-hoc manner. More like an art rather than data driven science. In the absence of meaningful metrics, they are chasing some vanity metrics like # of posts, or followers, etc.
Develop an understanding on the same through the below webinar led by Mohit Bhakuni, Founder and CEO, Contify for Digital Vidya participants.
Webinar Leader’s Profile:
Mohit Bhakuni is the founder and CEO of Contify, an intelligent web monitoring platform for businesses to track their competitors, customers, and industry news against event triggers with unmatched relevance. The platform is largely being used to track marketing activities. He has 14 years of experience across media, consulting, and technology. Mohit has spent the last 5 years building and scaling Contify.
Mohit holds Mechanical Engineering degree from IIT Delhi (2000), and MBA degree from INSEAD, France (2005). He started his career with Deloitte Consulting based out of Philadelphia, USA. At Deloitte, he focused on conceptualizing and implementing Systems Integrations projects for large enterprises.
In 2005, Mohit returned to India to head the Internet Business of The Indian Express Group. He defined a clear business strategy, forged revenue generating business partnerships, and focused on technology and marketing capabilities. In 2007, he joined Hindustan Times as business head of its Content Syndication division. With HT, he planned the business growth strategy, managed operations, and managed all business partnerships. During his tenure he closed several deals both for acquiring new content and for increasing the content distribution network.
In 2009, after successfully developing businesses for two largest media houses in India, Mohit started Athena Information Solutions, parent company of web portal Contify.com, focused on building technology based information products.
Twitter Handle: @mbhakuni
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