The early days: The dream to be an entrepreneur took shape in the mind of my friend when he was cutting his teeth in on an apparel brand which was a rave success among youth ,in the decade when India was riding the wave of economic reforms.
He worked through his way during his 14 year stint with the apparel brand understanding the nitty gritty from designing to shipping a batch of clothing, which was selling like a hot cake across Indian malls.
In the later part of his career he set up a small unit to supply the requirements of the mother brand, it was a generous gesture from the founder of the brand to nurture an entrepreneur out him.
The journey began: As he got more comfortable with the business he decided to branch out on his own by setting up his own factory in Tarapoor with some talented functional heads . Later on he launched his own independent unisex Brand called ‘King and I’ ,which is in a niche clothing catagory and can easily compete with the established brands in the market.
Today: he is typically facing a situation every entrepreneur has to face in the life cycle of the business – need for an expansion and additional funding in order to continue with his commissioned manufacturing of in-mall brands & simultaneously shape up his own brand and build his company.
I would ask the Rodinhooders to share their ideas, suggestions and ways to achieve this, especially on funding.