TheRodinhoods

How to improve Alexa Ranking & How does it matter?

I would like to know, how to improve Alexa Ranking and How does it matter? Please be as detail as possible to help me better understand the funda.

Please help me understand following:

  1. How does Alexa work?
  2.  What are the factors impacting Alexa Ranking?
  3.  Does Alexa Ranking plays any role in Google Ranking? If yes, how?
  4.  Can you Share some examples and reference of site you have followed or have helped improve Alexa Ranking.
  5.  Is Alexa ranking genuine?

Can anyone tell me what I need to do to improve the ranking for our new venture Bakerykart – an exclusive market place for baking supplies.