Having a bad day? Wanna tie up your boss, put a ‘rope ball’ gag in his mouth, and then drive him up the Lonavala ghats and then toss him down the valley?
Sure!!
All you have to do is call FORD INDIA!! They have it all planned for you!
Check out the latest advertisement that Ford India released for its Car (that’s what they call it) FIGO:
I love the baseline – it says ‘Leave all your worries behind.’
Yeah!!!!
In fact, Ford India has taken the inspiration to a more humanitarian level – given that women in our country are objects of ‘anything you want them to be’, they have shown women gagged and trapped, wearing delightfully decent clothes, in a state of utter entrapment.
And the driver? Oh, who better than the most respected Man on the planet? Of course it’s the ‘bungabunga’ party thrower, the bud-dha (old man) who likes to have sex with 17 year prostitutes and also run a country on the side! Sure, it’s ex-Italian Prime Minister, Silvio Berlusconi!
Now, we all know that Ford India has got RAMMED thanks to this ad campaign. Type ‘Ford Figo India’ and see what you see on google.
This is not another “haylaa – what did Ford do” article.
This is an ‘Oh I see, let’s see WHY did Ford do this’ article.
So, let’s assume that this ad was released by the Al Qaeda from the caves of Afghanistan (where the decision makers can’t be found and reprimanded). Then, the ad would remain publicly available and open for ‘advertising Ford Figo’.
Now, if your last car got burnt on the Sea Link or a couple of buffalos you were transporting died in the car and made it unusable, and you were looking out to buy a new car, you COULD consider the Ford Figo after seeing this AD because:
A) The car would make you a sex star like Berlusconi who claims to last out through the night ‘performing’? Hence, your bills on Viagra could be used to pay the car EMI!
B) You could enter the flesh trade and transport women conveniently?
C) You like buying FORD because it teaches you how to live with the worst
performing car brand in the world and therefore improves your patience?
D) You work for JWT India and want to show the SALES effect of this wonderful AD?
E) All of the above!!!!
Choose what you may, but the answer really is NONE OF THE ABOVE.
JWT India’s Nuclear Scientists released this ad for the MOST NOBLE reason on earth!!
(Nope, it was not charity or helping kids in Mongolia or to help find how Anopheles mosquitoes have sex. )
IT WAS TO WIN AN AWARD.
Yup!
This is so so reflective of the advertising business scene in India today:
– Let’s go to Goa, dance on the beach, drink beers and win awards!
– To win awards, let’s upload ‘some stuff’ on ‘some stuff’ that just proves that an ad was created.
– Shhhhh – don’t tell the brand. We are their agency no? We ARE THE GUARDIANS of their brand image, their consumer perception, their reputation. They will not mind this!
– After winning the awards, we will brush our teeth with coconuts and smile and smile and smile and get more photographs than Justin Bieber and Taylor Swift!
– Then, those photos and those awards will come in the newspapers and EVERYONE in the office and building will congratulate us.
This is the sorry state of advertising in India.
Ford – if you have the balls (bearings) in your cars, FIRE everyone that has anything to do with this ad and send the right message to the Indian Industry:
“Advertising is about truthfully telling consumers why they should buy a Company’s product via a message that is meaningful, fun and memorable.”
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