Facebook continues to be one of the best platform for your business despite the changes in the news feed algorithm and new restrictions that have been imposed. Here are the reasons why your Facebook page should be on the top of your marketing efforts.
1. Increased exposure to potential customers
1.19 billion users. And these are a lot of users!
If your business can’t find new customers on Facebook or isn’t fit for Facebook, maybe you should rethink your plan of action.
2. Gather more leads
Just having people like your page isn’t enough to provide yourself with a long-term, sustainable business. Sure you can make a good living short-term off just using your Facebook page.
If you haven’t made a connection with your followers outside of Facebook, then you’ll be in trouble.
That’s why smart businesses gather leads in the form of email addresses — so they can contact their community outside of Facebook.
Most do this through contests, giveaways & newsletters — and it’s a proven system.
But you also need to ensure the fact that you use your leads to optimum use, probably generate an emailing list.
Email them consistently once or twice a week with helpful information that also leads them to your website — where they hopefully will become customers.
3. Cutting down on your marketing costs
Starting and running your Facebook page costs precisely NOTHING. Yes, you heard it right.
Imagine, being able to reach to so many people and that too for absolutely FREE!
4. Catering to your Target audience
Just because there are 1.19 billion Facebook users, it doesn’t mean they all want to Like your page.
In fact, I wouldn’t want all of them to Like my page — because only a small percentage of them would actually engage with your posts. This is where Facebook Ads optimization comes into the picture
5. Using Facebook insights
The new Facebook page insights are easy to understand — even for non-technical people. And they provide great information for business owners.
Taking a quick look at the insights of your page, I see:
- How many page Likes you have
- The Reach of your posts & page
- Engagement of the page
- Post Performance and a lot of other factors that come into the picture
6. Building Brand Loyalty
Besides being a place to build a customer base & sell products, a Facebook business page can do wonders for helping you build brand loyalty.
If you are able to consistently provide valuable & entertaining content, your followers will stay loyal — even when you make mistakes.
These days, people look online to find businesses to buy from — and they predominately search social media.
7. Increasing your Web traffic
Smart Facebook page owners drive traffic to their website or blog from their Facebook page.
The great thing about linked post is Facebook now generates a full-width thumbnail image if your website makes one available.
Because they draw more attention and images take precedence over text, these wider images are more likely to get clicked.
8. Boosting your SEO
Earlier SEO and social media were different and non interfering, but with the changing dynamics your Social Media presence drastically does affect your SEO.
To boost your SEO you can really strengthen your Social Media presence in quite a few ways.
What is completely true is that the more ways people can find you the better!
9. Being Mobile ready
Users access websites and pages on devices more than ever. And many of them ONLY through their mobile devices. If your followers see being active and responsive they are much more likely to do business with you than a company with no Facebook presence and an ill managed Facebook page.
10. Tracking and following your competition
An interesting new feature on Facebook pages lets businesses spy on competitors.
Facebook makes suggestions based on competition in my area in my same (or a similar) niche. You can choose those pages by clicking “Watch Page” or search for pages in the search box.
If you look at the Pages to Watch & see a page has exploded & gained lots of new Likes, you can visit that page to see what they’re doing right.
Perhaps a post had huge success & you can copy what they are doing on your page to gain more Likes.
Facebook lets you select more than 5 if you want. Now this doesn’t mean you can see every move they make but you certainly can see their sales or results from their ads — but it’s a great way to see how others in your area & niche are growing on Facebook.
This post originally appeared on SellMojo.com
SellMojo is a unique social commerce platform, offering businesses the opportunity to sell to their customers with fun, accessibility, and ease within Facebook and on the web. SellMojo combines the best parts of an online store platform with a social shopping experience and helps you set up a Facebook Store.
Abhik Prasad
Nameet,
Interesting post but don’t you think your point number 3 is a bit overstretched.
Starting a fb page maybe free but running it is definitely not. There is a cost and time involvement in thinking of ideas, generating the content, doing the graphics and engaging users.
Also, how do you propose to reach 1.19 billion users completely free 🙂