TheRodinhoods

How to work ON not IN your business..

How Zoostr puts efficiency into your small business

It’s a familiar story – You start a new business venture and amid all the excitement of preparing, launching and getting your first customer, you suddenly find yourself a VERY busy person.  You (and your business partner(s)) have to do everything. You are responsible for the product or service creation, sales, marketing, business development, accounts, admin and everything else besides.

In short, you are suddenly faced with a number of questions – how do I find the time to work ON the business instead of purely IN the business? How can I manage my time better? How do I get things done faster? How do I spend more time with my customers and less on admin?

Then, one day, you find yourself slumped at your desk at 11pm sorting out invoices, quotations and other admin tasks and thinking, apart from why can’t I go to sleep, that there must be a better way to do this that is quicker, simpler and will mean an improvement to my work / life balance.

Whatever market you are competing in today, it takes all you have to survive let alone succeed. Your business needs to run as efficiently as possible. The more time you spend on revenue generating activities and the less time you spend on non-revenue activities (i.e. Admin tasks) the more healthy your business will be and the smaller the risk of going out of business.

All small business owners, myself included, have had these moments where you make a decision to run things more efficiently, to find the time to work on growing your business, not just running your business. The tough part is how you do it.

That moment described above is the inspiration behind Zoostr (pronounced Zooster), a cloud based software for micro businesses in India (self-employed, freelancers, consultants, partnerships, small scale units, etc.). We decided that there are lots of business management tools out there, but none of them relevant to micro businesses where the business is entirely run by a few people.

If you are a Micro business owner, you don’t need a complicated accounting software program such as Intuit or Tally. You don’t have the time to understand it or learn it. You don’t need a CRM system that goes into minute detail about your customers; you need something that helps you do the basics. In short you need one piece of software that is simple to use, automates a lot of the time consuming tasks behind the scenes and helps you manage your customers, sort out your finances and market your business to new customers.

So we built Zoostr Small Business Software. With Zoostr you can quickly (within 3 clicks) create price quotations, invoices, supplier PO’s, manage your customer meetings and workflow, create SMS marketing campaigns and more. Zoostr is not only free to use, but it’s all in one place and online, so you can access your business quickly from a PC, smartphone or tablet.

With Zoostr it truly means you can carry your business with you in your pocket. You can connect to the office whenever you want. Mostly, time spent on the road is wasted time. Zoostr allows you to use this time to get admin tasks done. If you are coming back from a meeting with a potential customer, then create a price quotation on the go or record meeting notes, or look at who owes you money and call them direct from your phone or schedule the next meeting.  Reach the people and information you need—anywhere, anytime. 

A lot of people agree with us. Two months after launch we have more than 15,000 small business owners using Zoostr and working towards making their business more efficient. They have understood the secret that as the manager of their business they are a key resource, one that is better used for growing the business and not on admin tasks. Zoostr is helping them to manage their resource smarter which is the key to success in a micro business environment.

Zoostr also supports a community of 20,000 micro business owners on Facebook, where we give a daily dose of information, inspiration and debate on successfully managing and growing small businesses.  

Sign up for your free Zoostr account and get started today.