In the last 14 years or so I’ve received zillions of e-mail proposals. On an average day I get 200 e-mails (not counting spam and social media notifications). So how does one break the clutter and get my (or the next person’s) undivided attention? By writing an EFFECTIVE E-MAIL!
It need not always be creative or out-of-the-box. Simple, direct and effective usually work the best. Add a little intrigue and it becomes memorable.
Here some of my tips to write an effective e-mail.
There is a homework slide in the end. So PLEASE PLEASE e-mail us your examples so we can update this PPT with the best e-mails (yes, we’ll give you credit!). Also comment with your own special tips!
Check this “Perfect e-mail Pitch”
From: Bianca Frutos
Subject: Games2Win’s Cap Table & 409A
Hi Alok — My name is Bianca and I am an evangelist for eShares. We’re the fastest growing cap table management platform in the country (4000+ private companies) and I wanted to let you know how we can add value for your team.
We solve a simple problem. The truth of your cap table is held in the equity you give to employees and investors, but that equity is often tracked in an excel spreadsheet. If there’s a discrepancy between the two, your cap table is no longer correct and that’s a problem.
With eShares, it’s always correct. You can issue stock, options and other securities directly through our platform, and your cap table gets updated in real time. No more chasing paper, spreadsheets, or waiting for signatures. eShares brings everyone and everything onto one consolidated platform.
Truly think we could be helpful, please check out our website and let us know if you’d like additional information on any of our services!
There is a wonderful example of how someone wrote a “terrible e-mail” and how I told him off and then how he took the feedback so positively that I created a post about it! – The Egoless, Hungry, Humble Entrepreneur ALWAYS WINS . [I’m sure I’ve told off many many people but only a few took it in the right spirit 🙂 ]
Another unconventional example is a PPT i received recently! It got my attention for sure!
Share some examples of effective e-mails you’ve received in the past…
UPDATE BY ASHA – dec 31, 2013
We’ve been getting shiploads of emails. Sharing one of the best (as selected by Alok)
Superb Start Team IIE!
1:22 AM (10 hours ago)
First Published on: Dec 24, 2013