TheRodinhoods

How to write effective e-mail proposals!

In the last 14 years or so I’ve received zillions of e-mail proposals. On an average day I get 200 e-mails (not counting spam and social media notifications). So how does one break the clutter and get my (or the next person’s) undivided attention? By writing an EFFECTIVE E-MAIL!

It need not always be creative or out-of-the-box. Simple, direct and effective usually work the best. Add a little intrigue and it becomes memorable.

Here some of my tips to write an effective e-mail. 

There is a homework slide in the end. So PLEASE PLEASE e-mail us your examples so we can update this PPT with the best e-mails (yes, we’ll give you credit!). Also comment with your own special tips!

Check this “Perfect e-mail Pitch”

From: Bianca Frutos
To: alok@games2win.com
Subject: Games2Win’s Cap Table & 409A

Hi Alok — My name is Bianca and I am an evangelist for eShares. We’re the fastest growing cap table management platform in the country (4000+ private companies) and I wanted to let you know how we can add value for your team.

We solve a simple problem. The truth of your cap table is held in the equity you give to employees and investors, but that equity is often tracked in an excel spreadsheet. If there’s a discrepancy between the two, your cap table is no longer correct and that’s a problem.

With eShares, it’s always correct. You can issue stock, options and other securities directly through our platform, and your cap table gets updated in real time. No more chasing paper, spreadsheets, or waiting for signatures. eShares brings everyone and everything onto one consolidated platform.

Truly think we could be helpful, please check out our website and let us know if you’d like additional information on any of our services!

Bianca Frutos
Sales Development
195 Page Mill Rd Suite 101
Palo Alto, CA 94306

There is a wonderful example of how someone wrote a “terrible e-mail” and how I told him off and then how he took the feedback so positively that I created a post about it! – The Egoless, Hungry, Humble Entrepreneur ALWAYS WINS . [I’m sure I’ve told off many many people but only a few took it in the right spirit 🙂 ]

Another unconventional example is a PPT i received recently! It got my attention for sure! 

Share some examples of effective e-mails you’ve received in the past…

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UPDATE BY ASHA – dec 31, 2013

We’ve been getting shiploads of emails. Sharing one of the best (as selected by Alok)

 

Superb Start Team IIE!

Dinesh Juneja <dinesh@creativaindia.com>

1:22 AM (10 hours ago)

to alokme
Hi Team,
Hope you’re doing well.
I came across your reference on the www.therodinhoods.wpengine.com community. Truly appreciate the initiative and with such a service being the need of the hour, it has the potential to go a long way.
As a Digital Marketer, I was hoping to contribute with some quick suggestions that might help you grow your venture. Do share your kind feedback if you think they might work:
1. Build a mobile friendly website: Majority people view updates on their phones. So, make sure your website is mobile compatible and a variety of browsers. Don’t forget to keep the content simple, straight forward and focused on the WHAT, WHY, HOW.
2. Focus on one channel: Stick to focusing on only one medium to start with. As you are aiming to reach aspiring/early entrepreneurs, LinkedIn would be the most suitable option to explore.
3. Invite Viewpoints: Do try approaching established entrepreneurs in helping you spread the message. They have a fan following of the right kind of TG that you are looking to reach. A few suggestions would include Mahesh Murthy, Vishal Gondal and Kunal Shah.
If you need any further assistance, do share your co-ordinates and I will get in touch with you. And in case you are in Delhi, do join us for a cup of coffee at our office in Noida.
We run a young Digital Advertising firm – Creativa India and would love to have you over.
Wishing you all the very best.

Dinesh Juneja
Co-Founder | Creativa India
M: +91-9871112247
T: +0120-4159625
One Stop Advertising LLP
Connect with me on: 
 
 
 
Creativa India – Connecting People using digital media, as PEOPLE are most important

 

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First Published on: Dec 24, 2013