Returning home with a masters degree in Surgery never prepared me for the kind of practice one does out of a govt hospital….they never teach practicalities of business in medical schools here .It seemed a good idea to start a nursing home along with a Gynaec wife…so,transforming the huge car garage at home into a ward and the adjoining lawns into an open area with an upto date operation theatre et al prepared us to inaugurate with much fanfare.However ,the queasy cut practice not being our cup of tea naturally made us out of work from day 1.
Not very good at business practices,we decided to scale down our prices to bare minimum ….and to give concessions where expected ….this did wonders.Lip to lip publicity ,bare minimum prices and concessions on the total bill made us busy in 2 years time….Good quality care along with a poor man’s bill including a concession whilst accepting payment ,became our motto.And this mantra made us get a huge quantity of patients….whilst others charged more and got less patients ,we earned more by getting more patients and charging less….maybe we earned more than the other high priced nursing homes.
My suggestion to most business entrepreneurs is that if we deliver quality in minimum price,we earn more by quantity….its everyone’ gain….
how we started our nursing home
Comments
pankaj khandelwal
hi Neil…thanx a lot for your appreciation……
Neil Bahal said:
pankaj khandelwal
hi Jyoti,thanx a lot
Jyoti Shukla said: