I am the CEO and Founder of Strand of Silk, an International luxury e-commerce fashion retailer, which aims to introduce Indian clothing to a western audience. We have recently developed an outfit generator that helps people select the most appropriate outfit for an Indian wedding, depending on their role in the wedding and event(s) they are attending.
We decided to create this page because we noticed that an increasing number of customers were asking us for advice on appropriate attire for Indian weddings. We know that a lot of people, including Indians, usually look for inspiration and ideas for what to wear to an Indian wedding, as the many outfit changes required can be overwhelming. This together with varying dress codes for each ceremony can make shopping for an Indian wedding drawn out and stressful. Our goal is to provide a resource that will make the process of choosing your Indian wedding outfit(s) quicker and easier!
How does it work?
First you select who you are (female guest, male guest, family of couple, bridesmaid) and the ceremony you are attending (engagement, haldi, sangeet, mehendi, baraat, wedding, reception).
Based on your selection, you will get recommendations around the type of outfits you should and shouldn’t wear to an Indian wedding. You’ll also find two lookbooks with example of outfits, jewellery and accessories. Finally, below this are three related blog posts, which give you further information relating to the wedding ceremonies.
Who is it for?
Choosing what to wear for an Indian wedding can be overwhelming, not least because there can be up to seven different events that all require different types of outfits, for both practical and aesthetic reasons.
We think that the outfit generator is ideal for people attending an Indian wedding for the first time, as the page will give them a great overview of what to expect. We do feel however that the page will also be useful for Indian wedding mavericks that are in need of some outfit inspiration.
The page is currently work in progress. Some of the lookbooks are still being created for the ‘family of the couple’ and ‘bridesmaids’. Once this has been taken care of we will turn our attention to automation.
The plan at present is to create an online chat where we can quickly and easily communicate with our users to help them find an appropriate outfit.We will inquire about their specific details and preferences in order to advice them more thoroughly – think AI and chatbots!
Is this useful?
Since this page is still in its infancy we would really appreciate any feedback you can offer. Do you think the page is useful? Is there anything that you think should be added to improve it? Which section is the most useful? Any comments (both positive and negative) that can help us improve the user experience are welcomed.
We do think that this page will be a useful resource in helping someone prepare for an Indian wedding, so if you or anyone you know is going to be attending an Indian wedding, we would love it if you’d share it with them to help us spread the word!
Check out the outfit generator at https://strandofsilk.com/perfect-indian-wedding-outfit-generator