Updated: 2015
ShopKirana is a very unique name. We are using this name for our new venture ” ShopKirana- Empowering Retailers” which is launched in Feb 2015 which is a b2b marketplace.
Keep looking this place for more updates.
…………………………………………………………………………………………………………………
Hello Rodinhooders,
After reading different inspirational blogs at Rodinhood, to achieve something, to create something meaningful and above all after knowing the answer of WHY? We have started an online grocery, Kirana, home needs store in Indore. www.shopkirana.com
Whenever we feel like running, we stand straight, take our positions, look around for family(because they are always there to cheer up which motivates every runner to win the race) and then we bend down and run in a lightening speed.
We are in that position now, we have got the idea, product in hand, passion, dedication, team and vision to win this race and also looked around and found you all cheering up for us, we felt out of this world.
About seven months back, I’ve got the idea to sell groceries online because people now a days are lacking time, they want everything at their door steps and I personally feel that internet is the future so we have jumped in this ocean with a very unique idea to win this race.
In a search of WHY?
I still remember, a year back when I visited Alok sir’s office and explained him some gaming concept. He asked me just one simple question, Why? I had no answer for that simple question.
Today! We have an answer of WHY!
Why we have started Grocery Portal?
Because in today’s era, people are very busy, they have hectic schedule. So in order to save their time, money, petrol and n number of things we have started this portal.
Everything is going online. Everybody is buying pant, shirts, gifts online then why not grocery?
We have made it so simple for users to get into ShopKirana and purchase items.
Everything we did on portal, we did with some logic behind it.
Few examples-
- We have designed ShopKirana.com in such a way that when user visit the portal, he/she will get to see the products directly with their MRP, our Price, discounted percentage, their weight or quantity.
- We have given a real time calculator where they can see how much they are saving and how much they are paying.
- We have removed the online payment option so that people who are not habitual of online purchasing don’t get uncomfortable in making a purchase. Only cash on delivery.
- We have designed the site in such a way that even a non tech savvy person, specially women(house wife’s who don’t get online to buy stuffs) can make an order without taking help of anyone. Because we believe home ration or grocery purchasing power is in the hands of women. She knows what to buy and when to buy. She knows what is missing at her home and what she may need.
Yes! Frankly speaking while designing the portal, we have given importance to women.
After working for approx 7 months on ShopKirana, we have gone live just 20 days back only.
When everything was final and ready to roll in the internet world, I was scared.
Yeah its strange but I was actually very scared. I was about to delay it for a day or two because I had no idea how people gonna react to it?
I was so conscious about everything that I didn’t want to make any single mistake while working live but then again, nothing is perfect. Its a process. Continuous process to make changes and improve the product.
ShopKirana Operations:
ShopKirana is doing its operations in Indore only and have some cities lined up to start operations but before tapping any more cities, we wants to make our base so strong that we don’t think twice when we think of expanding.
Little secrets
To be very honest, rodinhood blogs really helped me to understand little secrets of business. 🙂
Keep reading them everyday.
Everybody knows that startups don’t have much money for hiring any PR firm or any agency who can handle social media page or some tricks to go viral. I along with my 4 members is handling each and everything.
We have two guys for delivery and they feels they are doing something which people never thought.
They work like they own ShopKirana.com (One of our guy told us that he wants to invest some 50,000 in ShopKirana because he believe in the concept. How many times you see your delivery team coming up with funding?? )
And as of now, we have No Facebook ads budget,
No Google Ad words budget,
No flyers budget. ( Even the logo of ShopKirana is Home Made 🙂 )
But soon we will get some funds(from personal bank accounts, relatives, friends, I don’t know from where.) to perform all these tasks. We need to aware people about ShopKirana. We are doing phone marketing and informing people how easy is to purchase home ration/grocery now.
I am on my way to feel the roller coaster ride with ShopKirana journey.
Aim is big. Vision is clear. Response is good.
Please please have a look at ShopKirana and give your feedback and suggestions.
I feel, I am not alone in this journey and there are already approx 2000 rodhinhood members who can actually push it forward 🙂 Help us.
Do share some words or share the URL with friends who are living in Indore, it will be very much helpful for them and for us too to run faster.
And if it seems difficult, give us your blessings to run faster. :).
In all, Help it to grow.
I, Tanutejas Saraswat, writing this letter while sitting in the corner of some 10×10 room in a hope to shake hands with every rodinhooder with a spark in eyes to celebrate the success story of ShopKirana.
We need your support to make people aware about it. In a hope to get some unimaginable kind of help from all. In a hope to create beautiful tomorrow.
Help us in any way you feel comfortable.
Always ready to jump and shine.
” Here is our ShopKirana Facebook Page: ShopKirana “
Chief Learning Officer & Founder at Shopkirana
website: www.ShopKirana.com