The way we go to market has just been disrupted and most of us are probably not aware of it. The traditional ways of marketing like doing press releases, getting mentions in publications, celebrity endorsements are history.
The future belongs to organizations and individuals, who identify, engage and nurture relationships with a new breed called influencers.
So why influencers? How do they work? What do they do? And where can you find them?
We will look at answers to some of these questions. We will also try to explore the mechanics of influencer marketing and see how you could leverage that for your marketing campaigns
This session would answer these questions and more…
Develop an understanding on the same through the below webinar led by Vikram Venkateswaran, AVP and Head of Marketing at Altimetrik for Digital Vidya participants.
Webinar Leader’s Profile: 
Dr. Vikram Venkateswaran is a passionate sales and marketing professional with over a decade of experience in strategic marketing, Influencer Marketing, Social media and digital marketing. He has worked for and advised Global companies in the healthcare, Life sciences and Technology industries.
Currently Dr. Vikram heads the marketing function at Altimetrik.. He has previously worked in the marketing functions at CSC, Wipro and IBM. Dr. Vikram started his career as a dentist and created and developed a dental practice in New Delhi.
Dr. Vikram is also an avid blogger runs three blogs on his key focus areas- India, healthcare and football. With a view to put the spot light on lesser known home-grown brands, The Desi Brand Strategy focuses on how these brands can use marketing to grow.
A keen observer of developments in public healthcare and associated areas and has started India’s first independent blog healthcare in India focused on public health.
The Soccer Pill is a blog dealing with the financial and management aspects of the game of football.
Dr. Vikram is a guest blogger for third party publications like
• Social Media Today
• HIMSS Future Care
He is also public speaker at various business and management forums. Some of the forums that he has recently spoken at include
• Toastmasters Leadership Institute 2014, Bangalore
• CXO Power meet up, IAMAI 2014, Bangalore
• Communication Quotient 2013, Bangalore
• Global E Health Forum, Hamburg
Dr. Vikram was awarded the Distinguished Toastmaster Award by Toastmasters International in 2013. He is also a visiting professor handling marketing and business development studies at Symbiosis institute of Mass Communications Bangalore. He also serves on the NASSCOM sub-committee on marketing & communication.
On the personal front Dr. Vikram Amateur tennis player and supports the EPL Club Manchester United
Twitter Handle: @drvikram
