Have you ever noticed where all your email marketing campaigns land up? I did this research on quite a few of my customers and to my surprise; about 90% of them were unaware of any emails that I used to send them on a weekly basis. That’s holy ****. I spent almost 2-3 months sending out emails every week to my customers and they were not getting those emails at all??
I found that all those who didn’t receive my emails were Gmail users and they never bothered to see their Promotions tab. And all emails sent through MailChimp landed inside their promotions tab.
So, sending email campaigns through tools like MailChimp is worth? It’s really a question I want to ask my fellow Rodinhooders and I would also like to know who else faced similar issue and what you’ve tried to rectify the problem. Please share if you are aware of any other tool/ platform that can be used for effective email marketing. Currently I am getting an open rate and click rate that is way below the industry standards for all my email campaigns through Mailchimp.
P.S – Asha, I have seen that all Rodinhood weekly newsletters also get filtered into my Promotions tab. Are you also facing similar issue? Is it possible for you to share the Open rate and click rate you get for your weekly newsletter? Also, I am planning to build a tool on my own (Yes, I can code:-P) that can deliver the emails to recipient’s Primary inbox without getting filtered as a promotional email. I would like to know if others are also interested in such a tool.
Thanks!
Anoop Nair (Co-Founder | The South Indian Store, Selling South Indian Snacks online )